Snapchat Conversions API

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Step 3: Set up Snapchat Conversions API Destination

Description:

The Snapchat Conversions API (CAPI) for Web is designed to help businesses deliver personalized advertising experiences on Snapchat while upholding strong data privacy standards. It does this by establishing a direct connection between web-based marketing data and Snap’s ad systems, enabling better ad targeting, improved campaign performance, and accurate measurement—without relying solely on browser-based tools like cookies or the Snapchat Pixel.

Pre-Requisites:
  • Snapchat Ads account
  • A website/Marketing Data System
  • Snapchat Business Manager account
  • Server-side API permission
Getting Started:
  • Log in to your Datahash account on https://studio.datahash.com/login
  • Navigate to the Snap category under the Destination list in the left section.
  • Click on the “Conversions API” connector tile

The process to setup the Snapchat Web CAPI is detailed below. The Setup process is same for both type of connection modes.

It is a fairly simple process and can be done in 2 ways:

  • Log in directly using your Snap account, OR Provide Pixel ID and Access Token manually.

The process to set up the Snap Conversions CAPI is detailed below:

Single Sign-on:

  • Click on the Sign in with Snapchat button to initiate the authentication.
  • Provide the Snap account that you want to integrate

Once done, confirm by clicking on continue.

  • Choose the Pixel ID from your Snapchat account. Once done, click on Finish.
  • The connection has been established & data will start to flow from the source to the destination.

Manual Process:

  • Provide the Pixel ID and the Access token of the business account with which you would like to integrate. Once done, click on Validate credentials
    • Pixel ID :- The Pixel ID is a unique identifier assigned to each Snapchat Pixel created by a business within the Snapchat Ads Manager.
    • Access Token :- An Access Token is a unique identifier that allows businesses to connect their Snapchat ad account with third-party tools such as the Snapchat CAPI.
  • Once done, click on Finish to complete the setup.
  • The setup has been done & the data will start to flow from the source to the destination.

Components:

To better understand the setup, here are some technical details about the components involved:

Finding the Pixel ID and Access Token:

  • Open the dropdown on top left & go to the Pixels section
  • Open a PIxel.
  • Click on the desired pixel you would like to integrate. Copy the “Pixel ID” shown on the top under the Pixel name as shown in the image.
  • To retrieve the Access token, click on “Business Details” in the left navigation panel and scroll down to Conversions API Tokens section. Click on “Generate Token”. A new access token will be generated. Copy and save this token.
  • Enter the Pixel ID and access token in the Datahash dashboard.

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