Snapchat Custom Audience

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  8. Step 2: Set up Snapchat Custom Audience Data Destination

Step 2: Set up Snapchat Custom Audience Data Destination

Description:

Snapchat Custom Audiences is a feature that allows advertisers to create custom target audiences for their Snapchat ads based on specific criteria. Custom Audiences can help advertisers reach a more tailored and relevant audience for their campaigns

Pre-Requisites:
  • A Snapchat Ads account
  • Snapchat Business Manager account
Getting Started:
  • Log in to your Datahash account on https://studio.datahash.com/login
  • Navigate to the Snapchat category under the Destination list in the left section.
  • Click on the “Custom Audience” connector tile
  • Provide the Ads Account ID of the business account with which you would like to integrate.
    • Ads Account ID: The Account ID is your account recognition for Snapchat ads.
  • Once done, click on Finish.
  • The setup has been done & the data will start to flow from the source to the destination.

Components:

To better understand the setup, here are some technical details about the components involved:

Finding the Snapchat Ads account ID:

The process to find the Ads Account ID is detailed below:-

  • On the top left, open the navigation panel. Click on “Ad Accounts” under Business.
  • You land on the screen where all your ad accounts will be available. You can either create a new ad account or use an existing one. You can copy the Ad account ID.

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