Event Reference

This section is a complete reference for all standard Neotag events. Use the filters to narrow down by category or use the search box to find a specific event. Click the ‘Copy’ button on any event card to get the code snippet.

Note: The properties and values in the event examples are dynamic. Please update them based on your website’s dataLayer structure and naming conventions.

1. view_promotion

This event signifies a promotion was viewed from a list.

neotag.track('view_promotion', {
  creative_name: "Sale Banner",
  promotion_id: "P_12345",
  products: [{ name: "Eight", sku: 8 }]
});

2. select_promotion

This event signifies a promotion was selected from a list.

neotag.track('select_promotion', {
  promotion_id: "P_12345",
  promotion_name: "Sale",
  products: [{ name: "Eight", sku: 8 }]
});

3. view_item_list

User is presented with a list of items in a category.

neotag.track('view_item_list', {
  currency: "USD",
  products: [{ name: "Eight", sku: 8 }]
});

4. select_item

An item was selected from a list.

neotag.track("select_item", {
  currency: "USD",
  products: [{ name: "Eight", sku: 8 }]
});

5. view_item

Content was shown to the user (e.g. product detail page).

neotag.track("view_item", {
  currency: "USD",
  value: 1000,
  products: [{ name: "Eight", sku: 8 }]
});

6. add_to_cart

An item was added to a cart for purchase.

neotag.track('add_to_cart', {
  currency: 'USD',
  value: 100,
  products: [{ name: 'Eight', sku: 8 }]
});

7. view_cart

A user viewed their shopping cart.

neotag.track("view_cart", {
  currency: "USD",
  products: [{ name: "Eight", sku: 8 }]
});

8. remove_from_cart

An item was removed from a cart.

neotag.track("remove_from_cart", {
  currency: "USD",
  products: [{ name: "Eight", sku: 8 }]
});

9. begin_checkout

A user has started the checkout process.

neotag.track('begin_checkout', {
  coupon_code: "GET10",
  currency: "USD",
  products: [{ name: "Eight", sku: 8 }]
});

10. add_shipping_info

A user has added shipping information.

neotag.track('add_shipping_info', {
  coupon_code: "GET10",
  shipping_tier: "Ground"
});

11. add_payment_info

A user has added payment information

neotag.track('add_payment_info', {
  payment_type: "Credit Card"
});

12. add_to_wishlist

An item was added to a wishlist.

neotag.track("add_to_wishlist", {
  currency: "USD",
  products: [{ name: "Eight", sku: 8 }]
});

13. search

User has performed a search.

neotag.track('search', {
  search_term: "Toyota"
});

14. complete_registration

A user has signed up.

neotag.track('complete_registration', {
  method: 'email' 
});

15. login

A user has logged in.

neotag.track('login', { 
  success: true 
});

16. share

A user has shared some content.

neotag.track('share', {
  content_type: "Product",
  item_id: "P_123",
  method: "Email"
});

17. rate

A user has rated content or a product.

neotag.track('rate', {
  content_type: "Product",
  item_id: "P_123",
  rating: 5
});

18. purchase

Records the purchase of products.

neotag.track('purchase', {
  transaction_id: "T_12345",
  currency: "USD",
  value: 242.00,
  products: [{ name: "Eight", sku: 8 }]
});

19. refund

A refund was issued.

neotag.track('refund', {
  transaction_id: "T_12345",
  value: 50.00,
  products: [{ name: "Eight", sku: 8 }]
});

20. click_button

A user clicked an intended button.

neotag.track('click_button', {
  button_name: 'download_pdf'
});

21. generate_lead

A lead was generated (e.g., form submission)

neotag.track('generate_lead', {
  form_id: 'contact_us_form'
});