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  4. Step 3: Set up LinkedIn Web Conversions API Destination

Step 3: Set up LinkedIn Web Conversions API Destination

Overview
Description:  


LinkedIn Conversion API is a tool that connects marketing data directly from your server to LinkedIn, allowing you to measure the performance of your LinkedIn campaigns more effectively. It helps you capture both online and offline conversions, leading to a more complete picture of your customer journey.

Goal :


Send data from server to LinkedIn.
Optimize the performance of LinkedIn campaigns
Improve measurement.
More efficient Cost Per Action.
Increase data control.

Pre-Requisites:


A LinkedIn ads account

Getting Started:

Log in to your Datahash account and open the Studio interface. Click on LinkedIn’s Conversions API connector button under the Destinations section on the right.

Click on the Sign in with LinkedIn button to start the setup.

A new tab will open. Provide the login details of you LinkedIn account

Select the Ad-account which you want to set-up as destination.

Click the drop down menu and choose the Ad account. Click next.

Left- the event names which you would have setup while integrating with Datahash

Middle-The Insight tag conversion rule which you have setup in GTM manager

Right- The LinkedIn CAPI conversion rule which you have setup in your LinkedIn Ads account

Select the event names which you would like to send from your website and map them to their corresponding Conversion Action name in your LinkedIn Ads account.

You can add more events using the plus icon available.

Note: The properties sent with each event should match the requirements of the corresponding LinkedIn Conversion rule .

If everything looks good, click Finish to complete the setup.


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