Description

Enhanced conversions for leads use first-party user-provided data from your website to measure sales and transactions that happen off your website. If you run lead-generation campaigns to drive offline sales, enhanced conversions for leads can help you understand the impact of your ad spend. Unlike the current version of offline conversion tracking, this version of offline conversion tracking doesn’t require you to modify your lead forms or customer relations management (CRM) systems to store Google Click ID (GCLID). Instead, it uses user-provided data from your website leads to measure conversions. 

Goal:

Enhanced Lead Tracking: By integrating Google Enhanced Conversions for Leads with your CRM system, lead-generation-based businesses can track leads more accurately. This is particularly beneficial in scenarios where leads originate from Google Lead Generation campaigns, as the API allows for the seamless transfer of offline event data from the CRM to Google servers.

Improved Lead Quality: The integration enables lead generation businesses to optimize their campaigns using the Conversion Leads optimization goal. This goal focuses on targeting users who are more likely to convert based on their interactions with the CRM data.

Source Setup:

Google Enhanced Conversions for Leads is set up through any data source that can provide lead status updates for tracking the lead lifecycle, such as below:

• CRM Systems: Salesforce, HubSpot, Bitrix24, LeadSquared, Freshsales, MS Dynamics & Zoho.
• Warehouse Management Systems (WMS): BigQuery, Snowflake.
• File Storage Solutions: AWS S3, File FTP/SFTP, File FCP

Datahash provides easy and seamless integration with all of the mentioned types of data sources. This implementation guide provides detailed step-by-step instructions for each of the supported data sources. Choose your organization’s relevant data source to set up Google Enhanced Conversions for Leads.

Destination Setup:

Google Enhanced Conversions for Leads should be set up on the Customer ID, which is being used for tracking conversions and optimising Ad campaigns in your Google Ads account. The set-up can be easily done by linking the Google account, then providing the Login Customer ID & Customer ID & mapping the source event values to the conversion action names.

Pre-Requisites:

• A Google Ads account
• Leads with Lead ID available in the CRM or any other data source where the leads data is stored.

Follow the instructions in the below steps to do the set-up:

Step 1: Set-up events source for Google Enhanced Conversions for Leads

Step 2: Set-up Google Enhanced Conversions for Leads data destination