Description:

Google Offline Conversions API enables businesses to securely send offline conversion data—such as in-person meetings, phone calls, CRM updates, or other offline actions—directly to Google. By linking this offline data with LinkedIn ad campaigns, advertisers gain deeper insights into how their campaigns drive real-world business outcomes. This API enhances campaign measurement, improves attribution accuracy, and enables better optimization of ad spend, while prioritizing data privacy and security through a server-to-server integration.

Pre-Requisites:

• Google Ads account
• A website/Marketing Data System
• Server-side API permission

Getting started:

• Log in to your Datahash account on https://studio.datahash.com/login
• Navigate to the Google category under the Destination list in the left section.
• Click on the “Offline Conversions” connector tile

• Click on Sign in with Google to initiate the authentication.

• Choose the account which you want to set up as destination.

• Provide access to your account.

• Next, to specify the Ad Account you want to implement Google Offline Conversions on, you will be required to input your Customer ID and Login Customer ID of your Google Ads account.
  • Login Customer ID: The Login Customer ID is the manager account customer ID.
  • Customer ID: ID of your Google Ads Account.
• Once done, provide the name for the connection..

• Map the Source Event Name & Conversion Action Names. Once done, click on Finish.
  • Source Event Name- The event names that you would have setup while integrating with Datahash
  • Conversion Action Names- The conversion action, which you have setup in your Google Ads account

You can add more events using the plus icon available.

Note: The properties sent with each event should match the requirements of the corresponding Google Conversion rule.

• The connection has been established & data will start to flow from the source to the destination.