Video Walkthrough
Description
The X (Twitter) Conversion API enables you to measure the number of Twitter users who perform desired actions after viewing or engaging with your ads. This helps you:
- Understand which campaigns drive site visits, sign-ups, and purchases.
- Measure performance of direct-response ads with off-Twitter tracking.
- Optimize campaign spend to acquire customers cost-effectively.
Pre-Requisites
Before starting, ensure you have:
- An X Ads account.
- A website or marketing data system.
- An X Pixel already created.
- An X Business Manager account.
- Server-side API permissions enabled.
Getting Started
- Log in to your Datahash account: https://studio.datahash.com/login
- In the right-hand menu, navigate to the X category under Destinations.
- Click the X Conversion API connector tile.
Step 1: Authenticate with X
- Click Sign in with X to start the authentication flow.
- Log in with the X Ads account you want to integrate.
- If you are logged into a different account, log out and sign in with the correct one.
- Click Authorize App, accept the necessary permissions, and click Save.
Step 2: Select Account & Pixel
- You will be redirected back to the Datahash dashboard.
- Choose the Advertiser ID you want to proceed with.
- Select the associated Pixel ID (these will be auto-populated based on your connected account).
Step 3: Complete Setup
- Click Finish to complete the setup.
- Data will start flowing from your source to X via the Conversion API.
