Video Walkthrough
Description:
The TikTok App Events API is designed to help businesses send app event data directly from their servers to TikTok’s ad platform, enhancing the accuracy and reliability of conversion tracking. By establishing a secure server-to-server connection, it complements the TikTok SDK and ensures key events are captured even when client-side tracking is limited by network issues, user settings, or platform restrictions. This enables more effective ad targeting, optimized campaign performance, and accurate measurement—while maintaining strong user data privacy and control.
Prerequisites:
- TikTok Ads account
- A website/Marketing Data System
- TikTok Business Manager account
- Server-side API permission
Getting Started:
- Log in to your Datahash account on https://studio.datahash.com/login
- Navigate to the TikTok category under the Destination list in the right section.
- Click on the “App Events API” connector tile.
- Click on the “Continue with TikTok” button. This will open a new window prompting you to log in to your TikTok account.
- Log in to your TikTok for Business account.
- Select the necessary permissions and click “Confirm”. You will be redirected back to the Datahash dashboard.
- Choose the specific TikTok Advertiser ID you want to proceed with. Select the associated App ID. Once done, click Finish to complete the set-up.
- The setup has been done & the data will start to flow from the source to the destination.
