Setup Snapchat App Conversions API as Data Destination

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Setup Snapchat App Conversions API as Data Destination

Video Walkthrough

Description:  

The Snapchat App Conversions API (App CAPI) is designed to help businesses send app event data directly from their mobile servers to Snap’s ad platform, enabling more accurate and reliable conversion tracking. By creating a server-to-server connection, App CAPI complements the Snap SDK and ensures events are captured even when in-app tracking is limited due to connectivity issues, app restrictions, or user privacy settings. This enhances ad targeting, campaign optimization, and performance measurement—while upholding Snapchat’s commitment to user data privacy and transparency.

Prerequisites:  

  • Snapchat Ads account
  • A website/Marketing Data System
  • Snapchat Business Manager account
  • Server-side API permission

Getting Started:  

  • Log in to your Datahash account on https://studio.datahash.com/login
  • Navigate to the Snap category under the Destination list in the right section.
  • Click on the ‘App Conversions’ connector tile.
  • Provide the Pixel ID and the access token of the business account with which you would like to integrate. Once done, click on Validate credentials.
  • Pixel ID : The Pixel ID is a unique identifier assigned to each Snapchat Pixel created by a business within the Snapchat Ads Manager.
  • Access Token : An access token is a unique identifier that allows businesses to connect their Snapchat ad account with third-party tools such as the Snapchat CAPI.
  • Once done, click on Finish to complete the setup.
  • The setup has been done & the data will start to flow from the source to the destination.

Components:  

To understand the setup better, here are some technical details about the components involved:

Finding the Credentials:  

  • Open the drop-down on the top left & go to the Business Dashboard section.
  • Go to the Apps section. Open an app.
  • Here you can get the Snap App ID, iOS app ID, & Android app URL.
  • To retrieve the access token, click on ‘Business Details’ in the left navigation panel and scroll down to the Conversions API Tokens section. Click on ‘Generate Token’. A new access token will be generated. Copy and save this token.
  • Enter the credentials in the Datahash dashboard.

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