Setup Meta App Conversions API as Data Destination

Video Walkthrough

Description:  

The Meta App Conversions API (App CAPI) is designed to help businesses send app event data directly from their mobile servers to Meta, enhancing the accuracy of campaign performance tracking and ad delivery. By establishing a server-to-server connection, App CAPI complements the Meta SDK and ensures reliable data transmission—even when client-side tracking is limited due to network issues, app restrictions, or user opt-outs. This enables advertisers to improve targeting, optimize conversions, and measure results more effectively across Meta technologies, all while respecting user privacy and data controls.

Prerequisites:  

• Meta Ads account
• A website/Marketing Data System
• Meta Business Manager account
• Server-side API permission

Getting Started:  

• Log in to your Datahash account on https://studio.datahash.com/login
• Navigate to the Meta category under the Destination list in the left section.
• Click on the ‘App Conversions API’ connector tile

• Provide the Dataset ID and the access token of the business account with which you would like to integrate. Once done, click on Validate credentials.

• Dataset ID :- The Dataset ID is a unique identifier assigned to each Meta Dataset created by a business within the Meta Ads Manager.
• Access Token :- An Access Token is a unique identifier that allows businesses to connect their Meta ad account with third-party tools such as the Meta CAPI.

• Click on Validate Credentials.

• Once done, click on Finish to complete the setup.

• The setup has been done & the data will start to flow from the source to the destination.

Components:  

To understand the setup better, here are some technical details about the components involved:

Finding the Dataset ID and Access Token:  

The process to find the Dataset ID and access token is detailed below:

• Log in to the Meta Business Manager account. https://business.facebook.com/

• Click on Events Manager under All tools section.

• A new window will open. Go to the Data Sources section.

• Choose the Dataset & go to the settings section of the dataset. You can find the Dataset ID.

• Once done, scroll down to the Conversion API section and click on set up manually.

• You will see Generate Access Token written in blue. Click to retrieve the token.

• Enter the Dataset ID and access token in the Datahash dashboard.