Description:

LinkedIn Offline Conversions API is a tool that enables businesses to track and measure the impact of their LinkedIn ads on offline sales and other business outcomes. It allows businesses to connect their online ad campaigns on LinkedIn to in-store purchases, phone orders, or other offline conversions by syncing their customer data with LinkedIn’s platform.

Goals:

• Connect online ad campaigns to offline sales and other business outcomes.
• Measure the real-world impact of LinkedIn ads on business results.
• Optimize ad targeting, creative, and messaging for better engagement and ROI.
• Improve the effectiveness of overall marketing efforts.

Source Set-up:

Offline event data originates from systems like CRMs, file storage, or databases that capture customer interactions such as in-store purchases, call center conversions, or form submissions. This data is extracted, cleaned, and structured for downstream use.

Destination Set-up:

LinkedIn Offline Conversions API destination is implemented by first authenticating the LinkedIn account. Once done, the Ad account is chosen where we want to send the data from the source. After that mapping of the Source Event & CAPI Conversion rule is done..

Pre-Requisites:

• Access to an offline data source like a CRM, File storage, Database etc.
• Access to the LinkedIn Business manager.

The set up of LinkedIn Offline Conversions API (CAPI) comprises of below 2 steps:

Step 1: Set-up Offline Events Source

Step 2: Set-up LinkedIn Offline Conversions API (CAPI) data destination