Description:

The LinkedIn Leads Conversions API(CAPI) is a performance optimization tool designed specifically for lead ads. It enables businesses to send updated lead information back to LinkedIn, allowing for more precise optimization for campaigns that you are running to generate leads through native lead forms within LinkedIn.

Goal:

Enhanced Lead Tracking: By integrating LinkedIn Leads CAPI with your CRM system, lead-generation-based businesses can track leads more accurately. This is particularly beneficial in scenarios where leads originate from LinkedIn Lead Generation campaigns, as the API allows for the seamless transfer of offline event data from the CRM to LinkedIn servers.

Improved Lead Quality: The integration enables lead generation businesses to optimize their campaigns using the Conversion Leads optimization goal. This goal focuses on targeting users who are more likely to convert based on their interactions with the CRM data.

Source Setup:

LinkedIn Leads Conversions API is set up through any data source that can provide lead status updates for tracking the lead lifecycle such as below:

• CRM Systems: Salesforce, HubSpot, Bitrix24, LeadSquared, Freshsales, MS Dynamics & Zoho.
• Warehouse Management Systems (WMS): BigQuery, Snowflakes.
• File Storage Solutions: AWS S3, File FTP/SFTP, File FCP

Datahash provides easy and seamless integration with all of the mentioned types of data sources. This implementation guide provides detailed step-by-step instructions for each of the supported data sources. Choose your organization’s relevant data source to set up the LinkedIn Leads Conversions API.

Destination Setup:

LinkedIn Leads Conversions API destination is implemented by first authenticating the LinkedIn account. Once done, the Ad account is chosen where we want to send the data from the source. After that mapping of the Source Event & CAPI Conversion rule is done..

Pre-Requisites:

• A LinkedIn Ads account
• Leads with Lead ID available in the CRM or any other data source where the leads data is stored.
• Access to LinkedIn Business Manager along with the Events Manager section

Follow the instructions in the below steps to do the set-up:

Step 1: Set up data source for LinkedIn Leads Conversions API

Step 2: Set up data destination for LinkedIn Leads Conversions API