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  8. Step 2: Set up Google Store Sales Conversions as Destination

Step 2: Set up Google Store Sales Conversions as Destination

Video Walkthrough

Description  

Store Sales Measurement in Google Ads helps you measure the full value of your online ads by attributing offline, in-store purchases to online ad campaigns.
It enables you to:

  • Understand the true ROAS of Search, Shopping, Display, Video, and Performance Max campaigns
  • Link offline transactions to online touchpoints
  • Segment store sales data by device, campaign, ad group, or keyword to optimize strategy


Prerequisites  

Ensure you have:

  • Google Ads Account
  • Access to Customer ID & Login Customer ID (MCC Manager Account ID)
  •  Merchant Center Account ID (if linking product data)

Setup Steps in Datahash  

1. Log in to Datahash  

2. Select Google Store Sales Conversions  

  • In the right navigation, under Destinations → Google
  • Click Store Sales Conversions connector tile

3. Authenticate with Google  

  • Click Sign in with Google
  • Log in with your Google Ads account credentials
  • Approve requested permissions
  • You’ll be redirected back to Datahash

4. Enter Account Details  

  • Customer ID → Your Google Ads account ID
  • Login Customer ID → Your Manager Account (MCC) ID
  • Provide a Connection Name
  • Click Next

5. Configure Conversion Details  

  • Conversion Action Name → The exact name of the conversion action in Google Ads (e.g., “In-store Purchase”)
  • Merchant Center Account ID → The Merchant Center ID linked to your Google Ads account
  • Click Finish to complete the setup
  •   You can see the connected instance in the dashboard.  

Managing Connections  

Add New Instance  

  • From the Manage Connections screen, click Add Instance
  • Repeat setup steps above for the new instance
  • Click Finish — your new instance will appear in the table

Edit Existing Instance  

  • From Manage Connections, click the instance name
  • Click the Edit icon (top-right)
  • Update required fields → Click Next
  • Click Finish to save changes

Note: Clicking Cancel will keep the previous configuration active. Updates are only applied after clicking Finish.

Post-Setup  

Once connected, Datahash will push store sales transaction data to Google Ads for attribution against eligible campaigns.
You can verify data flow in Google Ads → Tools & Settings → Conversions → Store Sales Conversions.

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