Impact of Privacy Changes on Digital Marketing

The dramatic unfolding of regulation on data privacy, the deprecation of third-party cookies, and Google's plan to delay release of Privacy Sandbox and the phase-out of third-party cookies to 2024 has left us with questions about the true value add of First Party Data - its role and application. While regulations are here to stay, what better way to approach the subject than with key perspectives from industry representatives on their take on the scenario that unfolds.