Description:

LinkedIn’s Offline Conversions API enables businesses to securely send offline conversion data—such as in-person meetings, phone calls, CRM updates, or other offline actions—directly to LinkedIn. By linking this offline data with LinkedIn ad campaigns, advertisers gain deeper insights into how their campaigns drive real-world business outcomes. This API enhances campaign measurement, improves attribution accuracy, and enables better optimization of ad spend, while prioritizing data privacy and security through a server-to-server integration.

Pre-Requisites:

• LinkedIn Ads account
• A website/Marketing Data System
• LinkedIn Business Manager account
• Server-side API permission

Getting started:

• Log in to your Datahash account on https://studio.datahash.com/login
• Navigate to the LinkedIn category under the Destination list in the left section.
• Click on the “Offline Conversions” connector tile

• Click on Sign in with LinkedIn to initiate the authentication.

• Login to your LinkedIn account.

• Select the Ad account that you want to set up as the destination from the dropdown. Once done, click on Next..

• Map the Source Event Name & CAPI Conversion Rule. Once done, click on Finish.
  • Source Event Name- The event names that you would have setup while integrating with Datahash
  • CAPI Conversion Rule- The LinkedIn CAPI conversion rule, which you have setup in your LinkedIn Ads account

You can add more events using the plus icon available.

Note: The properties sent with each event should match the requirements of the corresponding LinkedIn Conversion rule.

• The connection has been established & data will start to flow from the source to the destination.