Overview:
The Meta Custom Audience pipeline allows you to track customer data from sources like CRMs or files and identify specific segments based on defined criteria. Instead of transferring raw data, it monitors attributes and behaviors to dynamically match users to audience rules. These segments are then synced with Meta Custom Audiences for precise targeting. This setup is ideal for marketers looking to build real-time, behavior-based ad audiences..
Goal:
- Measure the real-world impact of Snapchat ads on business results.
- Optimize ad targeting, creative, and messaging for better engagement and ROI.
- Improve the effectiveness of overall marketing efforts.
Source Set-up:
Meta Custom Audience is set up through any data source that can provide lead status updates for tracking the lead lifecycle, such as below:
- CRM Systems: Salesforce
- Warehouse Management Systems (WMS): BigQuery, Snowflake.
- File Storage Solutions: AWS S3, File FTP/SFTP, File FCP
Datahash provides easy and seamless integration with all of the mentioned types of data sources. This implementation guide provides detailed step-by-step instructions for each of the supported data sources. Choose your organization’s relevant data source to set up Snapchat Custom Audience
Destination Set-up:
Meta Custom Audiences allow advertisers to create targeted audience segments based on specific criteria, enhancing campaign effectiveness. To set up a Meta Custom Audience, the destination user needs to link their Meta account & provide the Ads Account ID.
Pre-requisites:
- A Datahash account with the above-mentioned Source and Meta Custom Audience destination connectors enabled
- Meta Business Account
The set up of Meta Custom Audience comprises of below 2 steps:
