Prioritize the most valuable prospects & enrich the lower end of your funnel
Every company has prospects. But if you don’t have a way of prioritizing them, you are essentially putting all the leads under the same category. With Lead Scoring, you can track your prospects’ online behaviour and web activity to determine their level of interest in your solution so you can decide if they are worth pursuing or not.
Our Lead Scoring tool ranks prospects against a scale and assigns a perceived value to each lead. When you get leads based on the perceived interest level and behaviour, you can determine the most qualified leads to funnel down to sales through promotion, sales and marketing alignment.