Engage, Interact, & Get to Know Your Users Better!
As human beings, it’s difficult to get it right in the first attempt itself. There can be a few blips and bugs here in there in your code or UI/UX or content that are stopping your website from going max-out.
Google Optimize 360 & Datahash offers A/B testing, website testing & personalization modules for enterprises to help deliver engaging customer experiences. It uses Bayesian statistical methods to model the real-world performance of the experiments and deliver more accurate results. One can run A/B tests, multivariate tests, redirect URL tests and deploy server-side experiments easily with the help of a WYSIWYG editor. It has a reporting module to track and compare the performance of the variants vis-à-vis the original during and post-experiment.
Optimize 360 is integrated with different Google solutions like export Analytics 360 audiences and personalize their website experience, build custom landing pages for Google Ads campaigns & keywords, power A/B testing on apps using Firebase.