Leverage the Power of Click-stream data!
The success of a digital product i.e. a website or a mobile app depends on the effectiveness of its content layout. The benefits of web analytics are limited to quantitative stats like website visits, bounce rates, average time spent and other trackable actions performed on a site. The heatmap analysis goes a step further by studying user behavior and tracking the engaging points on your website.
Our heatmap analysis hosted on Google Cloud Platform offers visual, page-level representations of every single action that a user performs on a given page of your website. It provides an opportunity to study user behavior towards the content on your website. It helps you identify what attracts the users and which section is more popular than others. The visualization helps to take quick decisions on making website improvements by optimizing the web content.