Give Credit Where it’s Due
With ‘n’ number of choices, channels, and types of customers, it is hard to know exactly where or how to focus your marketing efforts. While it is important to know the right customers to target, it’s more important to know how to target them at the right moment in their buying journey.
We, at Datahash, built the Feature Attribution analytics on Google Cloud Platform to provide a systematic, data-driven attribution method of analyzing the use of various websites and mobile app features. We attribute parameters like Conversions & Revenue to these features to measure success. This will help you uncover the touchpoints that a customer interacted with before making a purchase so you can determine the features of that drive the customers towards