Data Collection

Website & App Analytics Audit & Setup: 

Audit, Design, Develop, Test & Deploy GA360, Firebase or other web analytics tools.

Tag Management & Data Layer Automation:

Audit existing analytics and marketing tags. Automate quality checks on data layer.

Google Big Query & Databases:

Enable access to raw data in cloud database environments for querying.

Heat map & Session Recording:

Enable advanced User Experience Analytics tracking through heat mapping, session recording.

NPS & Voice of Customer:

Supplement implicit behavioral data with explicit customer feedback data through NPS & VoC.

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