Data Analysis & Modelling

Multi-touch Attribution Modelling:

Understand the impact of different marketing channels on customer’s conversion journey.

Customer Insights:

Generating deep, actionable customer insights by identifying relevant customer segments.

Conversion Rate Optimization:

Implementing an end-to-end CRO program including UX benchmarking, AB Testing etc.

Visitor Scoring:

Using Predictive model to calculate visitor conversion propensity to allow efficient retargeting.

Feature Attribution:

Understand which UX elements are contributing to Visitor’s conversion and prioritize your Product Roadmap.

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