Multi-touch Attribution Modelling:
Understand the impact of different marketing channels on customer’s conversion journey.
Generating deep, actionable customer insights by identifying relevant customer segments.
Conversion Rate Optimization:
Implementing an end-to-end CRO program including UX benchmarking, AB Testing etc.
Using Predictive model to calculate visitor conversion propensity to allow efficient retargeting.
Understand which UX elements are contributing to Visitor’s conversion and prioritize your Product Roadmap.