Tajawal Boosted its Conversion Rate by 30% with A/B Testing on their Hotel Listing Page with Google Optimize 360 & Datahash.
Tajawal’s Head of Product wanted to set up a data-driven culture for their Product and Analytics teams to design and test product ideas, improve user experience, website conversion rate, and in turn, online sales. They were looking to work with a Google Optimize 360 partner for product training and A/B test ideas collaboration.
Tajawal’s Head of Product wanted to design and test products based on hard data from the Product and Analytics teams. Existing systems didn’t seem to show tangible results, and it was time for ground-up rethinking. The aim was to improve user experience, conversion, and sales. They specifically wanted to work with Google Optimize 360 partners for training and run A/B tests for ideas.
Our Approach to Solution
Based on the user journey analysis & feature attribution report, Tatvic Analytics’ CRO team listed down multiple hypotheses for both Flights and Hotels products at different pages: Homepage, Listing Page, Detail Page, Billing Page. These hypotheses were built on the framework of the six principles of persuasion written by Dr. Robert Cialdini.
To know more about which principle of persuasion was implemented, how the creatives looked like, and to understand the detailed approach to the solution, download the full case study.
The first step was to generate a user journey analysis and feature attribution report. Based on this, our CRO team, we enlisted multiple hypotheses for flights and hotel products on different pages – Homepage, Listing Page, Detail Page, Billing Page, as per the user journey path. The basis for this hypothesis was built on the framework of the six principles of persuasion written by Dr. Robert Cialdini.
For an in-depth understanding of the finer details of this case, download the full case study.
And the Results?
- 30% Increase in website conversion rate
- 6% Increase Revenue per Session
Online Travel Booking
About the Client
Tajawal is one of the leading travel booking companies in the MENA region that caters to the diverse needs of travelers from the UAE and beyond. They are a part of the AlTayyar Strategic Online Business Unit, MENA’s largest homegrown digital travel company.