The client was looking for a unique outcome in a single day through the Truview Video Ad Campaign. They wanted to focus on organic and direct traffic to increase their user base.
Moreover, they wanted to achieve these goals while focusing on an equal impact on paid traffic from branded search queries. In a nutshell, they needed an efficient branding campaign with measurable outcomes to gain brand affinity amongst its users.
Our Approach to Solution
Datahash’s Programmatic Marketing team used the set of 1st party relevant audiences from Display & Video 360, 2nd party audience lists from the DV360 platform, along with other tweaks to create enough reach for the Truview campaign while maintaining the audience relevance towards the health insurance advert.
Since this single-day high-impact campaign was coinciding with a substantial political event in the specified region, we made our creative approach topical. By capping maximum views per user at 2, we made sure that our content was distributed to the highest possible user base.
We leveraged the instant reporting module and performance charts of DV 360 as well to map impressions lost. These features helped us optimize the campaign much better for the client.
And the Results?
- Increase in Users from Direct Channel Traffic – 8.6x
- Increase in Users from Organic Channel Traffic – 12.5x
- Growth in Paid Search Queries with Branded Keywords – 9x
Non-banking Financial Services for Insurance
About the Client
They provide innovative general insurance solutions to individuals, families, and businesses directly as well as through its intermediaries and affinity partners. The company offers Motor, Health, Personal Accident, Home, and Travel Insurance to individual customers and offers specialized insurance products